CAP /Artery Meeting Notes

Wednesday, June 26/2002


Meeting at Hurt Plaza
In attendance:
Central Atlanta Progress (CAP): Rick Reinhard and Paul Kelman
Artery: Mark Riley, John Reagan, Rhodes Perdue, Rob Levin, Curt Flaherty,
Frances Hamilton, Bill Gould & Max White

A Master Plan is not a legal document and its power lies in its "vision" and
if the city adapts it into its Comprehensive Development Plan. At this point
it becomes a community force as developers must go through a board that will
use this document as a guideline for the "vision" of the area.

Curt reported that the Marietta Street Artery Association is currently a
501C4. To get foundation grants and tax deductible contributions, the Artery
would need to have a sister 501C3 or convert itself into a 501C3.

The Atlanta Regional Commission (ARC) Livable Centers Initiative (LCI)
usually provides $40-100,000 to an entity. The funds would be used to create
a master plan for the neighborhood. The plan would include bike paths and
burying utility lines. Since the Artery is not a center, we would focus on
its use as a transportation corridor/gateway concept of happy people (minus
the trash and porno). The ARC's focus is to get people out of cars.

Gladding Jackson has been hired by GRTA (Georgia Regional Transportation
Authority; for the Northwest Corridor
Study (how to link Cobb County to Midtown; MARTA may follow) and a Northside
Drive study is also in the works. Someone from ARC is going to work for
Gladding Jackson's new office in Atlanta.

The local firm EDAW ( ) created Home Park's Master Plan
and Tunnell-Spangler ( and Urban Collage ( have
served as consultants in other city projects. Frances is inviting Bill Seay of Home Park
to join us at the next meeting.

Several methods were discussed about ways to raise money:
1. An Application to ARC. Converting to 501C3 organization would give the
Artery foundation status to be eligible to receive grants. A foundation
cannot be politically involved and an example of a community that
successfully did this and came up with a master plan is Northlake.
2. Tax Allocation/Tax Overlay District (very complex).
3. Community Improvement District (very complex).

The first steps for the Artery are:
1. To obtain 501C3 status to be eligible for grants and write-offs.
2. To submit the appropriate application(s) to LCI. A representative needs
to contact Dan Roder or Rob at ARC to obtain application. This application
may be completed by Artery volunteers or we could hire experienced people
such as EDAW or Gladding Jackson to work on a speculative basis.
4. The Artery would need to establish a relationship with our City Council
Representative for sponsorship and support in our application.

Rick suggested that John Cheek of the Roswell Road/Sandy Springs
Revitalization program may be a good person to consult with the Artery. Rick
also suggested that the Artery nurture a relationship with Georgia Tech as
they should be thrilled with our ideas. According to Paul, Bob Thompson
calls the shots there. Randy Roarke and Richard Dagenhart, with the School
of Architecture, have conducted studies with students that have been helpful
in the past.

Preliminary engineering for the Jones/Simpson/Alexander street project
should begin by first quarter of 2003.